Quirk | lawrenceportfolio

Quirk Dating App

Creator, Lead Designer, Researcher & Tester

Created an online dating experience by designing a personality-based matching app that prioritizes compatibility and meaningful conversation over appearance.

Quirk is a personality-driven dating app concept designed to help emerging adults form connections based on compatibility rather than appearance. Using the Myers-Briggs Type Indicator (MBTI), the app introduces personality insights and match percentages to encourage more meaningful interactions.

Many modern dating apps prioritize quick swiping and appearance-based matching. While convenient, this approach can lead to surface-level interactions that lack deeper compatibility.

Quirk explores how personality insights can help users understand potential matches before forming connections, creating a more intentional dating experience for users.

Audience

Emerging adults ages 20–26 who are already familiar with dating apps but want connections based more on personality and shared traits.

Goal

Introduce personality-based matching
Help users understand compatibility through match percentages
Encourage more natural conversations between matches

Context

The design explores how personality discovery, compatibility insights, and guided conversation prompts can support more meaningful interactions within a simple mobile experience.

Project Hurdles

Low MBTI Awareness

Early survey responses showed many participants had little or no familiarity with MBTI or personality-based matching, which meant the app needed to introduce the concept in a simple, approachable way.

My responsibilities included designing the user flow, creating wireframes and prototypes, conducting surveys and usability testing, and synthesizing insights to guide improvements.

Wireframe Sketches

Onboarding

MBTI Quiz

Matching

Quiz Results

I conducted surveys, preference testing, and usability testing using both moderated sessions through Microsoft Teams and unmoderated testing through Maze.

Testing focused on key tasks such as completing the personality quiz, understanding compatibility results, and navigating the matching and chat experience.

Research revealed that:

Testing User Flow

40% of users value deeper personality compatibility when dating.

80% had never heard of personality-based dating apps.

Users found navigation simple but wanted clearer quiz flexibility and conversation guidance.

Testing showed that the overall experience was easy to navigate, but several areas could better support users. Improvements included:

New Improvements

Sketches

High Fidelity

01

Compatibility displayed as match percentages instead of labels.

02

Option to retake or update MBTI quiz results.

03

Added short and long quiz options.

04

Conversation prompts added to chat.

05

Small info prompt explaining MBTI, introversion, and extroversion during the quiz.

These changes made it easier for users to understand personality matching and made the app feel more fun and flexible to use.

Working on Quirk really showed me how personality insights can change the way people connect, helping matches feel more meaningful and conversations flow more naturally. Going through research, testing, and iteration, I got to see firsthand how thoughtful UX choices can create experiences that go beyond first impressions.