HANDS
Community Arts Center
Lead Tester & Documenter
Improving lead-generation, program guide downloads, and class registration through usability testing as part of a collaborative team project for HANDS Community Arts Center.
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HANDS Community Arts Center is a nonprofit dedicated to providing equitable access to affordable arts education. The organization relies on class enrollment and program participation to sustain its operations, using its website and seasonal program guide as primary touchpoints for engaging participants.
Our team focused on improving these touchpoints to better communicate program offerings, increase program guide downloads, streamline registration, and strengthen the lead-generation funnel from discovery to enrollment.
Audience
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Parents of children 6–12
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Adults 65+
Goal
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Communicate program information clearly
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increase program guide downloads
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streamline registration
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strengthen lead-gen funnel
Context
Within this collaborative project, I focused on usability testing and documentation, guiding participants through key tasks, collecting feedback, and synthesizing insights that informed improvements to the catalog and registration funnel.
Project Hurdles
Limited Resources
Finding cost-effective solutions while still delivering a smooth user experience.
Lo-Fi Wireframes
* Designed by Jessica Perlin
Seasonal Guide Download
Registration Funnel
End of Flow
In this collaborative project, I served as the Lead Tester and Documenter, I coordinated and facilitated two moderated remote usability sessions via Microsoft Teams, guiding participants through these key tasks.
Mid-Fi Flow
01
Downloading seasonal program catalog.
02
Review confirmation email.
03
Complete class registration.
Based on testing insights, it showed navigation worked well, but catalog messaging and registration feedback needed clarity. We addressed these pain points with improvements including:
Hi-Fi Flow
01
Catalog downloads now show immediate confirmation.
02
Registration steps provide clearer feedback.
03
The funnel guides users more intuitively from start to finish.
Through usability testing and documentation, I helped the team identify opportunities to make the program guide and registration process clearer and more intuitive, improving the experience for families and older adults accessing arts programs.
